Benchmarking as a Service - BaaS

At Amsterdam Venture Partners, we talk to ~20% of all companies in Europe who successfully raise between €500k and €5M.

After each talk, we log the metrics of these companies, their business model, their industry, our observations and how much they try to raise.

Through these interactions, we have built a unique dataset. This dataset can help you determine if your metrics, compared to similar companies who are raising similar amounts, are relatively strong or weak. At AvP, after a few years and thousands of entries, we have trained the system to help us successfully determine what funding rounds we want to work on, and which to avoid.

We hope BaaS can also help you better understand how your offer to investors compares to the broader market, and that this knowledge will make it easier for you to successfully raise from great investors.

Kind regards,
Amsterdam Venture Partners team

• Process
• Why BaaS
• Data
• Security
• Pricing

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Process

BaaS consists of the following steps:

You sign up to our services and choose the dataset you your company to be compared withYou are assigned a dedicated account manager To ensure data consistency, you work with your account manager to build an accurate snapshot of what your metrics look like today. You can share your data by using one of our templates, or you can use one of your ownYou receive a report detailing how you score on key metrics within one working day after completing your submission. For key metrics, you discover in what percentile you score. For instance, is your revenue growth as high as that of the top 8% of all companies who need similar amounts? Or are you in the bottom 63%?If you score in the bottom 50% of each metric, we also provide you with a complementary report where we compare your metrics with companies who want to raise a lower amountYour setup is now complete. You can request up to three more reports in the next 18 months to track your progress. You can requests new reports by reaching out to your account manager. Each report will be sent to you in 24 hours after making your request.We recommend at least 90 days between reports
For more details, see our pricing page.

• Process
• Why BaaS
• Data
• Security
• Pricing

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Why BaaS

Typical uses for BaaS are:

To better understand what metrics are required for the next roundTo determine if or when a company is ready to approach investors for a specific funding objectiveTo estimate how the metrics compare to the broader market, and therefore how much potential negotiation power you have towards your (prospective) investors
At AvP, we rely on BaaS whenever we want our decision to work with somebody to be based on data, and not 'just' on our intuition.

• Process
• Why BaaS
• Data
• Security
• Pricing

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Data Sources

Amsterdam Venture Partners is Europe's leading fundraising advisory firm for companies raising Seed & Series A rounds. We work with founders from 25 countries and with over 1000 VC firms in Europe.

For our BaaS product, we work with three datasources:

1) Screening for AvP's Flagship Product: FaaS

For FaaS, we interview about sixty companies per month and screen hundreds more. The best of these companies, based on our assessment of their metrics, team and market, are invited to work with us.

Seventy percent of companies we decide to work with raise funding within six months after we go to market for them.

2) Screening for our Startup Banking Events

The team performs all required curation and selection services for the events hosted by StartupBanking.co. For each event, we talk to over two hundred companies to select ten founders who are introduced to ten VC's from all across Europe.

Fourty percent of attending companies secure funding within six months after the event.

3) FaaS & BaaS Clients

You're metrics are not just compared to all companies AvP has spoken to historically, your metrics are also compared to all companies AvP is currently actively fundraising for and all other BaaS clients!

In all cases, we log key metrics such as MRR, MRR growth, how much they have raised and how many shares they have already sold.

Other company specific information such as client information or technological features are irrelevant to our dataset and are not stored anywhere.

• Process
• Why BaaS
• Data
• Security
• Pricing

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Security

You never get access to the full database. You can't even directly upload data to the database or retrieve information from it.

We don't share your data with investors, other founders, or anyone else. We only share company specific data with appropriate investors when a founder wants us to work on their funding round, and we accept. Clients of this Benchmarking product are not clients of our fundraising advisory activities.

Please note you do not have to share the name of your company, what you sell, to who you sell and how you do it. What we need is your industry, your business model and your performance on key metrics.

Investors or other interested parties cannot request the names of companies who participated.

For security and data consistency reasons, you will always work with your account manager to interact with the database. Before adding your data to the database, your account manager will review your input, checks it for consistency with both your earlier uploads and the rest of the dataset, enters it into the database and provides you with your report based on the output.

All entries into our database are anonymised. You will not receive specific information about the other companies in our dataset. Not even their names. You will only receive information about how your metrics compare to other companies in the dataset you subscribed to.



You will only be benchmarked on metrics you also upload yourself. If you don't want to share your revenue, that's fine, but you will also not learn anything related to the revenues of the dataset.

Each dataset contains at least 150 other companies. If we have multiple uploads from a particular company, we only use the most recent upload in the dataset.

For obvious reasons, the team at AvP will know your name and your metrics. Trust and discretion is a critical component of what we do. We do not disclose client sensitive information to anyone. We will also not share data specific to your company with our clients.

You can always receive a copy of everything we logged about your company and request deletion by contacting your account manager.

• Process
• Why BaaS
• Data
• Security
• Pricing

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Pricing

We have separate packages for founders who want to benchmark their own performance, and for investors who want to benchmark their dealflow.

• Founders
• Investors

Questions: [email protected]

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Pricing - Founders

For founders who want to benchmark their performance against companies raising similar amounts:

For your first report, you pay your Setup Fee + one report fee. You pay this Setup Fee only once, at the beginning of your subscription.

If you score in the bottom 50% on all relevant metrics, we will subscribe you to a lower database and reimburse you the difference. If you change business model and want to subscribe to a new dataset, you will have to renew your subscription.

For all StartupBanking events, up to two BaaS clients are invited to participate. Invitees who sign up for the event will be reimbursed for their flight and hotel (terms and conditions apply).

• Sign me up!

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• Why BaaS
• Data
• Security
• Pricing

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Pricing - Founders who we already have relations with

For founders who want to benchmark their performance against companies raising similar amounts. Includes 50% discount on setup fee and first report

• Sign me up!

For your first report, you pay your Setup Fee + one report fee. You pay this Setup Fee only once, at the beginning of your subscription.

If you score in the bottom 50% on all relevant metrics, we will subscribe you to a lower database and reimburse you the difference. If you change business model and want to subscribe to a new dataset, you will have to renew your subscription.

For all StartupBanking events, up to two BaaS clients are invited to participate. Invitees who sign up for the event will be reimbursed for their flight and hotel (terms and conditions apply).

• Process
• Why BaaS
• Data
• Security
• Pricing

© Amsterdam Venture Partners 2019

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Pricing - Investors

For investors who want to benchmark their dealflow. Contact [email protected] for pricing.

• Process
• Why BaaS
• Data
• Security
• Pricing

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Pricing - Investors

For investors who want to benchmark their dealflow:

• Sign me up!

For your first report, you pay your Setup Fee + one report fee. You pay this Setup Fee only once, at the beginning of your subscription.

© Amsterdam Venture Partners 2019